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Do you charge for design work?
January 12, 2013
5:09 am
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Anne Bujold
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I'm curious what other people's strategies are. I am still very new as a self-employed person, so I am trying to tread lightly and be super accommodating to the clients I deal with, in the interest of building good relationships. But I spent a lot of time doing work for 2 clients that I might not actually do the jobs they asked for, which hasn't happened to me yet. I was thinking that doing something similar to what a tattoo artist does - charge a design/proposal fee, in the $50 range, that gets applied to the final invoice or is kept if the project is rejected, is pretty reasonable. That seems to me like it would weed out those who aren't serious, and gets the client invested in the job.
How do you guys deal with this issue?

January 12, 2013
1:21 pm
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Yves Couture
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Here is what Mark Aspery does :

https://dl.dropbox.com/u/75718497/Working%20with%20an%20artist%20blacksmith%20%281%29.pdf.

I'll get back to you later to explain what I personnaly do. An example.

January 12, 2013
2:16 pm
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Bruce Macmillan
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I like Mark's approach and my method has strong similarities. I handle major commissions way different than the small stuff eg; trivets, shelf brackets, a poker or hatchet.
Once a budget and concept are established I ask for a ''design deposit'' of 3-5% to do that work and like Mark they can shop around with ''their'' drawings if they choose. The deposit is applied towards the job if I get it.
I have lost very little work both because I required this and they did some shopping around. I have even gotten ''call backs'' from clients who need to get their bargian work fixed.....lol

"Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind."
Dr. Seuss

January 12, 2013
4:01 pm
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Anne Bujold
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Thanks, that was a helpful read.
I that when I get to a certain point I will do something similar - thanks for the insight.

January 12, 2013
8:27 pm
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ianinsa
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I for one don't take on work if the client can't or won't pay a 50% deposit, I'm fortunate that I have a good name and good examples of my work in many of our major hotels. On the flip side all our designwork is free, I usually do my best to include some feature that is specail/unique(meaning I can make it easily{some special tool/technique}yet is difficult/expensive for others) I do my best to enphasise this item/feature - typically something like no visible welding and"tradinional" joints and heavy sections. This helps to keep a lot of the 'competition' at bay.

January 13, 2013
5:54 am
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Larry L
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Honestly Anne for a person starting out I would recommend you do the design work for free, Actually I would go a step further than that and say you should be building the client a small sample on most jobs for free.

You should get paid for all your time but if you really want to make a name for yourself in this market/economy you cant approach work like Mark. That works if your a world known master smith such as Mark but in the real world how you get good work without being Mark is you impress the client. You need to be that person who shows up with an amazing bit of work and wow them, get them excited about giving you there money and you'll more than make up for the little bit of time you have invested in the sample. Also hold on to the samples, hang them around your shop. At some point you'll sell a job based on the sample and it will be a slam dunk easy buck...

I am not Mark Aspery, neither am I on the the hundred or so more skilled and talented than I guys who work in the greater Seattle area.. Even though I dont have the skill set of many of those folks I have a bigger shop with more equipment than any of them and I built and paid for the whole thing in about 8 years... I did it by impressing clients with free samples when those guys who are way better than me wanted to charge them for design time....

Whatever you are, be a good one.
Abraham Lincoln

January 13, 2013
6:29 pm
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Anne Bujold
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That's good advice, Larry.

I just got bummed out after spending a lot of hours on 2 separate jobs that didn't go through. I was wondering how other people approach the subject.
I don't think that charging a design fee is a step I'll personally be taking any time soon. And I am very, very aware that trying to make an "hourly" rate is something that just isn't going to happen in my world for a while. I'm just not fast enough to think about my time in that manner. I am happy to be working, and happy to not be trying to split my time between a job I could care less about and the job I want to be doing.
I am genuinely enthusiastic about the work I do, and I think that translates to the client. Sometimes I don't care that my hourly is nothing, if I like the job, it's something new, I really like the client - but, in particular, I had a client who wanted a firescreen, with a door, and I spent a lot of time working out some designs for him, within his $200 budget. And now I haven't heard from him, and it just seems like a bummer to do that work for free. I know that there will be many instances where I have to "eat it," but it seems like trying to minimize that will be beneficial.
Because I like doing this, and I want to be able to keep doing so. So there's pros and cons.

January 14, 2013
12:44 am
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Dave
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Anne: I think the issue you posted above is something everyone in blacksmithing deals with, to charge or not to charge, for this or that. I just took a class from Dorothy Steigler. Now, she is at the top of her game, and is well known, so she knows what it costs per month and what it takes to keep her shop running. That is were it starts for her. I think you need to evaluate your client. To some clients, another 100 or 200 dollars for a design, or small test piece means absolutely nothing. And, for others, it will scare off the customer. If a client wants everything for 200 dollars, I think they would frown on any extra charges. Of course, you can later add the design charge into you shop hourly rate if you get the job.

January 17, 2013
5:18 pm
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Anne Bujold
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Wow Dave, I'd love to hear more about that class!

Yes, it's not a simple thing. There are different strategies, people have different overhead costs, depending on many factors.
I'm not looking to get rich or rip my folks off -heavens no!- but I have to be realistic, and I've been working on figuring out how to keep it running. I don't think I should be making less doing custom metal work than I was a waitress?!?!? Though to be fair, you can make a good living here in Portland as a server. But again, I'm on the upward slope of the learning curve, so I try to figure out how long something "should" take, which is usually less than how long it takes *me*.

And my fire screen guy did come back - and my other guy, who wanted something fabbed up out of the King catalog (and balked at what I think was a reasonable bid), saw a design I'm working on for another client and now maybe wants something custom, which'll cost him more... People are funny. I do ask for a 50% deposit when we decide on a project; I put everything in writing; I make every effort to CMA and present myself as professionally as I know how, as I think that when you do that people respect it.

I think there's a lot of different ways to go about it, and you have to strike that delicate balance between keeping the work flowing, making your clients happy, and paying the bills. Well if it was easy, then everyone would do it...:unsure:

January 17, 2013
5:46 pm
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Dave
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For a very large project that will take weeks or months, a payment every two weeks is in order. That way if they don't make a payment, you are only out two weeks of pay. I think you are right on with your approach in charging clients. Good luck in the future.

February 20, 2013
8:33 pm
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ironstein
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I'm with Larry on this one. I started my own business a year ago, i am amazed at how many metal fabricators in my area go through painstaking measures to make their work look forged, instead of actually forging. I watched a neighbor fabricator spend days grinding and welding to create a "forged" hook! I made one in 20 minutes and brought it over to show him, and now some of these fellow metal guys are bringing me forge work. I have several clients that have had me bid different jobs, again and again, like they are just using my bids to keep the competition honest. Those clients are going to get charged a design fee for future bids. I have wasted countless hours with numerous clients that never seem to pull the trigger. Mind you, many of these "clients" have given me small jobs of $500 or less, but no substantial work, and most are large design firms or decorators.
I give everyone the benefit of the doubt, but i get tired of doing the legwork multiple times for the same client and nothing materializes. One client beat me down on a price quite a bit, claiming that they just don't have much money, that it is hard living on a firefighters salary while building their new home. I fell for it hook, line, and sinker! While working on the project, the clients stopped by to see the progress, they were super happy with the work, then they told me they were on their way out of town on their private plane! I learned my lesson and should have charged more for my work.
I guess what i'm trying to say is that i feel the design phase of the work is dependent on the size of the job, but in these tough times, when fabricators are bidding railing at $60 a foot, you need to do something to set yourself apart from the rest, like Larry says. Get in good with a few good designers and you could be busy for a long time. Im amazed at the amount of time i have to spend just educating the clients about what it takes to do what i do.

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